Avoidance is one level on the PsyPhotology Quotient or PQ Score. PsyPhotology is a union of psychology and photography and the PQ Score describes your behaviour in front of a camera; whether you Avoid, Diminish, Pose, or Own the experience.
Ava, who is normally the star of the show, was avoiding the camera at the beginning of our session. We improved the situation by letting her run the photo shoot and take some pictures of me; she was in control. Once the attention was directed towards me, she was willing to get in front of the camera. We made progress as she moved from 'avoid' to 'diminish'.
She changed outfits which helped the mood and we worked together to move through the 'pose' and 'own' stages until she truly inhabited the space in front of the camera.
When the selfie stick comes out, you are in control, you have decided to take a picture and have already broken through the PAS barrier. Your photographer must be able to connect with you in a very short period of time and assess your state or PQ score and be able to employ a whole host of tactics to move you from 'diminish' to 'own'. Your photographer should keep you engaged to keep your mind off the camera and help quiet your internal critic.
As Peter Hurley often asks when viewing an image: 'Is the camera messing with the person or is the person messing with the camera?'. Say hi to Ava - bilingual, student, girl guide, diva - owning that space in front of the camera and so should you!